ALIESKA ROBLES

FOOD PHOTOGRAPHER + BOOK DESIGNER

I’ve moved on from the freelance world into a new venture titled Arts + Oaks. I launched this passion project with my husband to fulfill our curiosity and admiration for fearless entrepreneurs, and to leave something inspiring, tangible and meaningful that would survive the digital era.

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ABOUT ME

I like being outdoors, working with my hands, looking for inspiration in small details, eating real food, smiling for no reason, learning new things and sharing stories of inspiring people. I am a little bit old school, still use a notebook, believe in the power of kindness, don't drink spirits, move around with my bike and grew up in the Walkman era. If I could change something in modern society, it will be the time we spend in front of screens and how technology is making us less human, more connected than ever, and yet more distant to one another.

"The success of every VENTURE lies in the heart of the makers and the creative eyes of the ARTISTS who capture their passion.”

EXPERTISE

After over a decade of working in different creative fields, I acquired the skills and expertise required to help you share your story.

PROJECT MANAGEMENT

Business plan development. Creative direction. Production. Logistics. Funding advice. Legal Copyright advice. ISBN number registration. Publishing. Small business launching and consulting.

+Portfolio: Forest City Cookbook / Makers Book (coming soon)


PHOTOGRAPHY & STYLING

Professional food photography. Portrait photography. Event coverage. Commercial photography. Social media content creation. Videography. Food styling. Prop sourcing. Prop styling.

+Portfolio: Stills / Films / Events


GRAPHIC DESIGN & WRITING

Graphic design. Layout design. Cover design. Branding. Recipe development, writing & testing. Book proposals. Blogging. Copyediting. Indexing.

+Portfolio

 
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WHY BOOKS

There's something magical about books; the sweet smell of ink and paper, the excitement of a new chapter, the improvised book markers and the memories that stay on the little corners of each page.

Books are special… and so is the people who read them! 

In 2017 I wrote my first book. It was a tribute to culinary experiences, antiques, ingredients, chefs, traditions and people who eat together. I had to wear many hats to make the project happen; from project manager to creative director, brand specialist, designer, photographer, stylist, writer and publisher! I loved the creative process “from concept to page” so much that making more books became the main focus of my career.

I’d love to share all this knowledge and passion for books with you, helping you preserve your legacy too!

 

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A NEW BEGINNING: ARTS+OAKS

Creating a business identity is one of the most difficult things when starting a new venture. You want something that would survive the passing of time, that is meaningful to you and clearly represent what you do. It should be familiar and easy remember. Personal yet professional. Elegant and also playful. That is who I am, I take quality very seriously but also try to have fun while creating. Opposites are often attracted, and combining the best of both spectrums is how I hope to live and work.

 
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THE NAME

Arts + Oaks came from a place of admiration and love. There’s Art behind every craft. If you take a closer look, you will find a creative mind behind every product, recipe, home, project, image, speech, and single detail of our lives. I am determined to use as many art forms as possible to share the stories behind inspiring brands.

Oaks translate into Spanish as “Robles”—my last name. I wanted to include something in honour to my dad, as he was one of my biggest creative inspirations and role model. The Oaks also play homage to nature, a big part of my life and where I feel most alive—we owe everything to Mother Earth! If we dig deeper, the word Oaks reminds me of all the trees that were sacrificed for creating new books. Speaking of which, I am committed to use recycled paper as much as possible and biodegradable inks in our books. We also plant a tree for every book sold through the program onetreeplanted.

Oaks are strong, resilient, enduring, tall, deeply rooted, lush and vibrant. As a creative studio, we want to hold the same characteristics within our industry; offering freshness and colour, building relationships based on trust, and providing a sense of protection, unconditional love and support to all the brands we work with.


THE LOGO

The logo reflects the balance between digital content and print media. Also, the connection between the urban life and nature. The chestnut is at the heart of every book, a piece of my heart is there too. The bookmark speaks about special moments we want to “mark” or the point where left off the story so we can go back to it whenever we want. It’s about being present while paying a tribute to the past and getting excited about the next chapter.

Together, they’re a reminder of the natural cycles of life. Pages come from trees, they’re transformed into memorable pieces of history and eventually they’ll come back to the soil to feed tree roots—starting the cycle all over again. The present, past and future working in full harmony through visual content.

Why the plus sign? I come from a divided country and it is my mission to foster unity everywhere I go. In a society where everyone is competing for attention, pushing others apart and fighting against each other, we don’t want to create more division, we want to build community, encourage partnerships and provide a place for collaboration instead of competition. We want to add value and we want people to feel at home around us.


THE COLOUR PALETTE

Yellow

Fuccia

Green

Black