We treat every project like a passion project. We commit to it, do research, study your brand and design strategic plans to reach your objectives. We look for long-term relationships and our goal is to help you grow... because if you grow, we grow!
We’re not here to just press a button or design a book “on the fly”. We’re here to create quality content to send your message even further and will help you engage with your target audience.
SOCIAL MEDIA CONTENT & EVENT COVERAGE
Social media content is volatile. Images posted on Social Media platforms have a shorter lifespan than commercial images, that is why these images are not produced or staged, they are taken "documentary style" and don't include complex productions (same for event photography).
Social media and event images come with limitations of time and use. They can't be reposted for more than 1 year or used as commercial or editorial images for advertising. They are meant to be used ONLY on social media platforms and tied to time and platform limitations.
PRICING: $180 - $240 per hour. Consider that “an hour is not an hour.” One hour of on-location shooting time, implies 2-3 additional hours for pre-production, research, transportation, selection, post-production and format exports.
Deliverables: A selection of the best 15-30 images exported at 72 dpi for digital purposes only. Standard post-production and colour correction.
COMMERCIAL & EDITORIAL PHOTOGRAPHY
These type of images are used for packaging, websites, printed material, advertising campaigns, billboards or similar, with the intention of selling a product/service. The pricing is usually broken down into 4 sections and it can take between 2-8 hours to craft the perfect image. The process includes: brand research, pre-production, image design, prop sourcing, setup, photoshoot, post-production, licensing. These images are planned and carefully designed for a specific purpose, they're not improvised/casual shots.
Editorial images are meant to be part of publications. They’re used to promote ideas, teach, inform and share stories. Editorial photography is often part of bigger projects like books, newspapers, magazines or similar. It is also divided into 4 sections, like commercial images, but as the projects tend to be bigger in scope and often times not made for profit, they usually get a volume discount.
1. CREATIVE FEE
Taking creative risks is what brings projects to life. The creative fee is based on the shoot length, project deadline and image complexity. For example, a juice bottle on a white background would be easier and faster than an exploding beer in a bar setup, which requires additional time and planning, and so, higher fees. Same happens if the photo will be taken with natural light or artificial lighting, in a studio set-up or on location, with simple scenes or plenty of props to tell a story.
PRICING: The base fee is in most cases between $135-$225 per image + others expenses if applied.
NOTE: I don't send RAW files. Don't ask for them.
2. IMAGE USAGE / LICENSE
The license will be the rights granted to you for using the images taken. It will be affected by the time, length of exposure and region. For local, small business, we usually include a non-exclusive/limited license that is good for web, social media and mail subscriptions (standard license). Printing will have an extra fee depending on the number of copies and purpose. Larger companies can expect an industry-standard fee as their images will reach larger audiences often outside their immediate region that requires unlimited use (extended license).
PRICING: The standard license is included in the base price. The extended license for printing can go between 25-100+ percentage depending on the estimated reach, time of use, location and other aspects.
3. OTHER EXPENSES
Expenses are unique to every shoot and may include but are not exclusive to gear rental or location fees, supplies, props stylist, food stylist, food supplies, travel, assistants, props, etc. Urgent deadlines also come with extra fees.
PRICING: Every project is different and so, is every quote, this is where everything changes. You can set the limits depending on what you'd like to achieve with the images.
Add-ons we offer:
-FOOD STYLING: prep assistance, cooking and assembly during the photoshoot. $60 per image/dish.
-PROP STYLING: Style guides, sorting, acquisition, staging and prop usage. Starting at $60 per image and including the props rental fee if we provide the props.
Basic retouching (colour correction, exposure correction, background crop) is usually included as part of the creative fee, but occasionally some images require additional work in post-production to get the final stunning result. Because this phase is highly variable and can be just as time-intensive as the shoot itself, it is usually billed hourly in addition to the shot cost.
HOURLY RATE (after the first hour editing): $45-60 per hour.
CREATIVE DIRECTION & BOOK DESIGN
As an all-inclusive creative studio, we can help you create your dream book from start to finish. Which can include:
-Project management & consulting.
-Business plan development.
-Production and logistics.
-Legal copyright advice.
-Photography, food styling and prop styling.
-Writing, proof reading and copyediting.
-Recipe development, testing and standardization.
-Behind the scenes content for social media and others.
This kind of projects are divided into blocks/sections that include the foreword, table of contents, preface or prologue, introduction, featured stories, recipes, acknowledgements, index, charts, cover, endsheets, etc. If done continuously, a regular-sized book with approximately 80-100 sections will take an average of 10 months to develop (depending on the project) plus another 2-3 months for printing and distribution.
We can schedule a meeting to discuss further details and hear more about the legacy you want to preserve with the book.
*A signed agreement/contract and non-refundable 30% deposit are required before the start of any project. The project balance must be paid in full before final delivery of the files and any usage rights transfer is complete.
If you want to move forward and start your next big project together, please fill the form below and let’s schedule a meeting: